Senior Affinity Programme Manager


Moorgate, London

Hybrid – minimum 2 days in office


Full Time

Up to £55,000 plus bonus and commission

Join our team as Senior Affinity Programme Manager

You’ll be responsible for managing a dynamic and enthusiastic team and will provide strategic direction, from new partner introduction to campaign delivery and end of year reviews. Increasing and maintaining member engagement & awareness of the programme is a key objective, and the collective team will have responsibility for innovative marketing out to the membership to achieve this objective.

Overview purpose of Senior Affinity Programme Manager role

This role will be responsible for the introduction, development, growth and management of Commercial Partners within ICAEW Member Rewards. A key focus of the role is on-boarding new commercial partners and ensuring all existing partners are retained and engaged with a key objective to maximise commercial revenue for both parties.

Working closely with key internal stakeholders to ensure you and your team undertakes the correct governance and due diligence to successfully onboard, manage and deliver multiple campaigns undertaken with partners, whilst always delivering member value.

Responsibilities include:

  • Responsibility for identifying gaps in the programme and introducing new revenue generating partnerships that deliver value to members.
  • Ensure all partnerships under your and the team’s control are fully optimised to maximise contract renewals.
  • Build effective relationships with internal and external stakeholders. Be proactive in understanding stakeholder needs to help in identifying new commercial models across our partnership programmes.
  • Manage and develop a team that is respected by the business and commercially focused on revenue growth.
  • Responsible for meeting annual budgeted revenue and profit for the Member Rewards Programme
  • Responsible for full budget management, monthly financial reporting, and revenue/cost forecasting.

Candidate Profile for Senior Affinity Programme Manager candidate

Requirements include:

  • Experience of introducing and developing a portfolio of ‘affinity’ partnerships / commercial partnerships
  • Experience of multi-channel marketing campaign management and delivery, particularly in relation to digital advertising, webinars, conferences & events
  • Experience of commercial negotiations and contractual processes to on-board new partnerships
  • Experience of managing a high performing team
  • Excellent understanding of systems, budgeting, forecasting, and reporting processes
  • Demonstrable communication, commercial awareness, negotiation, and project management skills

For the full role profile please click the document attached.

Why work at ICAEW as Senior Affinity Programme Manager?

As well as offering great employee benefits, we truly believe in creating a diverse and empowering culture where our teams can thrive and be themselves. We support sustainability, corporate and social responsibility campaigns and encourage our employees to take a day to work for a cause of their choice, or to work collaboratively as a team in doing this. We nominate and support two charities every year and run all manner of events to raise money. Our active social committees provide fun events ranging from the seasonal parties, to quiz nights and bowling tournaments. We are a disability confident employer.

Should you wish to apply, then please follow the link below to our job page whereby a simple application form must be completed. Failure to complete this application form will mean you will not be considered for this very exciting role.

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