Intelligent Resource is working in partnership with a major client in the UK. We are currently recruiting a Product Marketing Manager to be based around Bristol for a Permanent role.
Job Title: Product Marketing Manager
Location: Bristol (2 days per week onsite)
Job Type: Permanent
We offer a competitive salary, up to 33 days’ holiday (starting at 25 days), a £ loyalty reward after 2 years’ service and a flexible approach to hybrid/connected working, because we know that work-life balance is important too.
Private medical insurance including dental and optical cover
Generous pension scheme
Progressive and generous parental leave benefits
We are looking for a driven Product Marketing Manager who will be responsible for driving go-to market activities, competitive intelligence, messaging, and positioning of our products.
If you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you.
As the Product Marketing Manager, you will be responsible for owning our product marketing strategy, assisting customer management and enabling the go-to market strategy within company. The Product Marketing Manager will be part of a working triangle: Product Manager-Product Sales Lead-Product Marketing Manager.
The Product Marketing Manager will become the expert on the product, will thrive on their role in selling the products they market and keeping everyone up to date with market developments and associated marketing strategies.
We work in an exciting and dynamic environment where every day is likely to be a little different but here are some of the main responsibilities you will have in the role:
Delivery of predefined KPIs – these will be closely linked to lead business development & sales activities
You will work closely with the wider marketing department, product manager and sales team to plan, develop and deploy a product-specific marketing strategy
You will own the product marketing strategy – from creation through to implementation
You will implement the go to market strategy – from strategic planning to tactical activities
Present new product business cases to Senior Management
Provide insight into the commercial performance of the products, analysing trends and identifying opportunities to increase revenues or margins
Develop a deep understanding of our product, our markets & customers
Build deep, trusted relationships with our key accounts
Assist the sales team with product queries, this will include cross referencing, pricing, bill of content enquiries, sourcing and catalogue requests.
The overall goal of this role is to specifically lead the messaging, outreach and content creation to generate customer interest, increasing sales through our sales channels and sales team. You will need to be commercially focused with a good understanding of marketing strategy as well as profit and loss elements.
About you & what you will bring:
We’re looking for an experienced and talented Product Marketing Manager who has what it takes to make a real impact in this role.
If you have these skills and experiences this could be you:
Proven track record of Product Marketing in a B2B environment – this could be physical or digital product experience
Strong commercial approach and business judgement, if developed in different business environments (pricing, sales, strategy) across a range of markets/functions and or cultures.
Proven track record of Product Marketing in a B2B environment
Creative thinker with a vision
Sharp analytical and problem-solving skills
Outstanding communication, presentation, and leadership skills
Previous work experience as a Product Marketing Manager
Ideally have a qualification in Marketing, Communication or a similar relevant field.
Ability to work as part of a team and work independently
Intelligent Resource Limited acts as both an employment business and as an employment agency.
Please Note: Shortlisted candidates will be contacted via Call/Email.
Apply now to know more.
Intelligent Resource is committed to barrier-free and inclusive recruitment. We are a Disability Confident recruiter, and a RIDI and Business Disability Forum partner organisation.
Should you choose to contact Intelligent Resource regarding this role or apply for it, all personal data you submit to us will be processed in accordance with our Privacy Notice which you can find on our website.