Digital & CRM Manager2024-04-15T12:18:22+01:00
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Digital & CRM Manager Job Vacancy in London, England, UK
Aspire
Responsibilities
Develop and manage digital marketing plans across the group with proven ROI, working with head of marketing and senior marketing manager to support wider marketing strategy.
Develop, implement and manage new customer acquisition strategies using a mix of digital marketing channels
Supporting with input into the channel strategies to improve the use and efficiency of all our channels
Manage the use of all digital marketing channels for the local media activity effectively, including budget allocation, attribution and supporting analytics
Run paid social media advertising
Be the lead in the digital marketing data and research. Analyse, monitor and report on online performance using data to provide analytical and insightful reports on a weekly basis
To review and evaluate ROI from all activity and make recommendations for future enhancements to the strategy, creative approach, customisation, offer and targeting
Monitor competitor activity and use good examples to suggest new test and learn opportunities
Daily management of the digital agencies to monitor campaign performance and optimal targeting is achieved CRM
Management of their ESP, optimising email campaigns through a test and learn approach and new product developments where possible
Creation of the best in class on-boarding and lifecycle programmes for all brands.
Develop in-depth knowledge and understanding of their data, customer behaviour and segmentation techniques.
Driving data acquisition, retention, and enrichment strategies, working to database growth targets.
Work closely with guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and learnings.
Daily management of their CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting.
Production of weekly and monthly performance reports with key insight and recommendations.
About you:
Strong experience within a CRM and Digital role
Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
Experience using CMS platforms, top-tier ESP and Google Analytics
Reporting on web and CRM metrics
SQL knowledge preferable
Experienced in leading cross-functional teams and liaising with stakeholders, to deliver projects on time and in line with expectations.
Data-driven individual with the ability to dig into large sets of data to interpret findings,analyse trends, recognize anomalies and build testing plans based on data
Extensive experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions
We Are Aspire Ltd are a Disability Confident Commited employer