Digital Marketing Manager.
£40k – £50k + 10% Bonus
Benefits Free access to onsite gym and medical facilities. Competitive salary and bonus plan (10%) Access to the benefits portal with hundreds of discounts on high street shops and restaurants. Monthly Social events with the rest of the team as well as Summer and Christmas parties Opportunities for travel across and work in our international events and office 25 Days annual Leave pro rata to start date (1 day gifted over 3 days between Christmas and new year) Season Ticket Loans Life Assurance (4 x salary) no extra cost Pension plan with Fidelity, contributions below (actually goes up to 6%!)
Key Accountabilities: Create and implement an integrated digital marketing campaigns for the exhibition including sponsor, exhibitor, delegate, and visitor campaigns Develop marketing plan for digital lead generation and engage with each team to ensure optimum marketing for each aspect of the event Forecast and monitor digital budget in line with the event cycle and marketing timeline Website – working with 3rd party on design and user experience, and manage SEM and SEO Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules floor planner, show APP, etc.) between suppliers. Utilise and manage digital tools App, survey tool) to enhance campaigns. PPC Campaigns – Strategize and proactively develop, implement and sustain digital marketing campaigns Social Media and Content Marketing – strategy, planning and activation Develop strategies for the dissipation of engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success Use Google Suite to measure our performance and drive traffic to event pages and share Dashboard Analytics and make recommendations Engage with exhibitors and other key stake holders via social media. Deal with any issues raised & highlight these to the relevant member of the team to minimise any damage. At shows, lead the digital activities and ensure maximum coverage. Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these innovative technologies in developing campaigns and update current campaigns to include new information.
If this role sparks you interest please get in contact!
We Are Aspire Ltd are a Disability Confident Commited employer