Responsibilities

include:

  • Build Go-To-Market framework for new product features and services
  • Lead the launch of new products in the market, in collaboration with product management, engineering, sales, customer success, and marketing teams
  • Develop value propositions, positioning, and messaging that resonates with our target personas, for both new and existing products
  • Build and execute marketing plans leveraging email, content, press, partnerships, events, social media, and other marketing levers, to establish and grow product demand and client adoption
  • Lead cross-functional teams in the execution of targeted marketing programs, managing deadlines, and ensuring ROI on marketing campaigns
  • Conduct market research, monitor competitive trends, and assess customer needs to support go-to-market activities
  • Write and review copy for promotional materials within marketing campaigns

    • The Person

  • 6+ years previous product marketing experience, ideally with previous management-level responsibilities
  • Proven GTM launch experience, devising campaign/project plans and effectively managing timelines
  • You must also be able to understand the needs and motivations of your target audience and synthesize information into audience-first messaging, marketing materials that drive demand, and successful product launches.
  • Strong organizational skills and high attention to detail
  • Strong analytical, communication, and presentation skills

    • Apply Now !

    We Are Aspire Ltd are a Disability Confident Commited employer