Head of Product2022-07-03T18:28:23+01:00
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Head of Product Job Vacancy in London, England, UK
include: Build Go-To-Market framework for new product features and services Lead the launch of new products in the market, in collaboration with product management, engineering, sales, customer success, and marketing teams Develop value propositions, positioning, and messaging that resonates with our target personas, for both new and existing products Build and execute marketing plans leveraging email, content, press, partnerships, events, social media, and other marketing levers, to establish and grow product demand and client adoption Lead cross-functional teams in the execution of targeted marketing programs, managing deadlines, and ensuring ROI on marketing campaigns Conduct market research, monitor competitive trends, and assess customer needs to support go-to-market activities Write and review copy for promotional materials within marketing campaigns
The Person 6+ years previous product marketing experience, ideally with previous management-level responsibilities Proven GTM launch experience, devising campaign/project plans and effectively managing timelines You must also be able to understand the needs and motivations of your target audience and synthesize information into audience-first messaging, marketing materials that drive demand, and successful product launches. Strong organizational skills and high attention to detail Strong analytical, communication, and presentation skills
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