Marketing Manager2024-04-12T09:22:12+01:00
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Marketing Manager Job Vacancy in London, England, UK
Aspire
Responsibilities
include:
Developing and executing lead generation strategies that drive awareness, engagement, and new wins across new and existing business.
Line management of Senior Marketing Executive – supporting and overseeing the AMB strategy and campaign execution.
Developing and co-ordinating marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion.
Create compelling, needs-based campaigns that clearly articulate the value of the brand.
Work with the relevant stakeholders to ensure consistent campaign messages across all contact points.
Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
The Person
Ideally previous B2B subscriptions marketing experience in a role with a focus on lead generation and ABM.
Previous experience of close collaboration with a sales team
Knowledge and experience of digital marketing with a focus on email marketing and social media
An understanding of how marketing is used to drive leads and how that’s measured
Strong understanding of reporting on campaign effectiveness and customer engagement – experience of using Google Analytics would be an advantage
Excellent verbal and written communication skills
CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)
Apply Now !
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