Responsibilities

include:

  • Developing and executing lead generation strategies that drive awareness, engagement, and new wins across new and existing business.
  • Line management of Senior Marketing Executive – supporting and overseeing the AMB strategy and campaign execution.
  • Developing and co-ordinating marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion.
  • Create compelling, needs-based campaigns that clearly articulate the value of the brand.
  • Work with the relevant stakeholders to ensure consistent campaign messages across all contact points.
  • Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
  • The Person

  • Ideally previous B2B subscriptions marketing experience in a role with a focus on lead generation and ABM.
  • Previous experience of close collaboration with a sales team
  • Knowledge and experience of digital marketing with a focus on email marketing and social media
  • An understanding of how marketing is used to drive leads and how that’s measured
  • Strong understanding of reporting on campaign effectiveness and customer engagement – experience of using Google Analytics would be an advantage
  • Excellent verbal and written communication skills
  • CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)
  • Apply Now !

    We Are Aspire Ltd are a Disability Confident Commited employer